Empowering Change, One Purchase at a Time
Innovating for a Better Tomorrow
Committed to the Planet
We believe in the power of responsible actions. Our approach prioritizes sustainable practices and materials, aiming to minimize our environmental footprint and promote ecological...
Equality in Action
Dedicated to fairness and equality, we advocate for social justice through our business practices and partnerships. Every product supports initiatives aimed at creating more equitable...
Diversity as Strength
At the heart of our mission is inclusiveness. We celebrate diversity in all its forms, ensuring that our workplace, our communities, and our impact initiatives reflect a wide array...
Our Brands
Totally Normal Fungus educates and engages communities through innovative, sustainable mycology. We empower individuals and organizations with accessible mycology solutions to promote environmental health and community well-being.
Totally Normal Aquaria champions sustainable aquatic practices by selling unique aquarium accessories and surplus aquatic life. We reinvest profits into water health and endangered species preservation, advocating for natural waterways through a market-driven approach that engages a robust network of volunteers and partners.
Totally Normal Lifestyle crafts and sells pro-social themed apparel and home goods, turning market forces into engines for positive change. We distribute profits to support sustainability, inclusiveness, and various social causes through engaging digital content and community collaboration.